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Significance of Market Research in the Existing Scenario

The idea of market research has found unprecedented growth in the times of recession. Such researches are fruitful in boosting sales of existing as well as new products. Proper research and planning is an integral part of a successful business … Continue reading

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Online Market Research Surveys: Understanding Incidence Rate

This article discusses the concept of “incidence rate” and how it is used in the context of online market research surveys. In practice, there is a difference between a “natural incidence rate” and a “practical incidence rate.” For some types … Continue reading

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